A Look at the Changes of The Cosmetic World

Clinique is a reputed cosmetic brand in America and it is used by women across the world. The brand has some of the best skincare and cosmetic products that are safe on the skin of all women across the world. William Lauder is greatly associated with the success of Clinique and its products. From the period of June 1998 to July 2001, he was the President of Clinique Laboratories.

He was a very good leader and during this period, he successfully led the product Dramatically Different Moisturizing Lotion to success. This product of the reputed brand became the best selling product in the stores of the USA thanks to his efforts. The lotion went on to become a prestige skin care product and this was a major boost to the Company.

This is not the end of the success story of Clinique Laboratories with William Lauder. There was more to come in the form of the brand’s product for anti-aging. The Company had introduced its very first anti-aging product called Stop Signs Visible Anti-Aging Serum. The product bagged the prestigious Cosmetic Executive Award in the Best Skin Care Product in Limited Distribution. This was way back in the year 2000. Ever since then, the brand has seen a chain of successes thanks to the efforts of William Lauder.

William Lauder was also ahead of his times. He was responsible for overseeing the website of the brands. His motto was to keep the existing customers engaged and attract more customers to products. His efforts went off well. He managed to make strong customer relationships. New consumers and customers were attracted. The website was used as an effective promotional and marketing tool.

William Lauder also added another feather to his cap during his tenure as the Vice President and General Manager of Origins Natural Resources Inc. He later went on to become the President of the brand he created. His leadership skills came into play when he introduced his lifestyle brand. It grew and developed under his expertise. His major contribution to the American cosmetic and beauty industry came in the form of the store within a store concept.

This was the first of its kind. It became a huge hit in the USA and changed the face of how consumers shop for makeup and cosmetics. William Lauder surely is a great leader and he has been successfully instrumental in the progress of all the brands he has been associated with!