Marketers prefer an affordable marketing tool for their marketing plan. Mobile advertising is a low cost marketing tool however it can achieve a very effective result. The targeting tool which is provided by mobile advertising network is the powerful tool that help advertisers achieve the desired results.
Some advertising media do not have this privilege. Television advertising for example, it needs a lot of money to advertise on the prime time however the target audience cannot be specific. In mobile advertising, advertisers can choose specific target audience based on preferences such as the brand or the operating system of mobile phone, the telecom operators, the countries and many others.
Advertisers need to choose the right mobile ads to get the best result. The types of mobile advertisement are SMS ad, search ad, banner ad and in-app ad. Although it is the oldest type of mobile ad, SMS ad is still the most used type of mobile ad. Search ad can be seen on top of the result page when mobile phone users enter a query into a mobile search engine.
Banner ads are usually located on the top or bottom of a mobile website. The in-app ad is the newest type of mobile ad. Smartphone users can find it inside the free applications on smartphone. The ad is usually interactive and fun. It uses latest technologies such as accelerometer and touch screen to gain the attention of smartphone users.
Mobile marketing has a good future. Reports have showed that in most parts of the world the number of mobile phone sales increases every year. Mobile phone has also become the main alternative internet browser device. The portability is the mobile phone advantage. People can connected to internet anytime and anywhere with it. Mobile advertising brings benefits to advertisers by implementing it into their marketing plan.
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